The Complete Guide to Click Fraud 2024

In the fast-paced world of digital advertising, click fraud is a looming threat that can drain your marketing budget and undermine the integrity of your campaigns. If you're running pay-per-click (PPC) ads, it's crucial to understand what click fraud is, why it matters, and how you can protect yourself. In this comprehensive guide, we’ll delve into the ins and outs of click fraud, its historical context, notorious cases, and effective prevention strategies.