A Comparison Guide for Data-Driven Marketers: GA4 vs. Universal Analytics

Digital marketers are data-driven, they thrive on information and statistics. They know the importance of analytics to monitor the success of digital marketing campaigns. For years now, the go-to platform for this has been Google Analytics. It provides statistics on user behavior, web traffic, and many more KPIs that help us track our marketing campaigns. However, with the launch of Google Analytics 4 (GA4), we need to understand and implement the changes between GA4 and its predecessor, Universal Analytics (UA).