Key Account Management Excellence: Selling the Concept Effectively

Closely interrelated areas include key account management and the realms of sales convincing skills. As much as the former is focused on relationship building with high-value clients, strategic and long-term in nature, it is the sales persuasion skills that will ensure these relationships not only are conserved but also grow. Key account management training can help the sales professional better understand how to effectively persuade, influence, and negotiate with major clients for growth and value for both parties. Refine persuasive practices, and develop their communication skills, and key account managers are able to extend their client relationships by assuming the role of trusted advisor and securing the long-term retention of their organization’s most critical accounts.